February 27, 2008
As the environmentally friendly limo-driver to the stars, Y Fray does not like to talk about her A-list clientele. But one look at the wall of her office -- where dashboard placards bearing the names of previous customers are pinned -- offers striking confirmation that the Oscars red carpet is turning a shade of green, reported AFP.
From Leonardo DiCaprio to Forest Whitaker, eco-conscious celebrities are increasingly shunning gas-guzzling stretch limousines to ferry them to the Oscars and preferring greener alternatives.
And that means business is booming for Fray and her three-year-old business Eco-Limo, which comprises a fleet of 14 cars all of which are either "hybrid" (gas/electricity) or run on bio-fuels. "We're dedicated to alternative fuel," says Fray. "There's no town car, no Hummer, no Cadillacs. Some other companies have a small number of hybrids, but they have hundreds of limousines."
Fray launched her firm after purchasing a hybrid Toyota Prius -- which can run for 100 kilometers on less than five litres of gasoline -- using a third of the fuel of traditional Lincoln Towncar limousine.
After starting out with a small client base word of Fray's company reached Global Green, an environmental awareness group, who soon directed Hollywood icon DiCaprio towards the firm. "Leo is a client every now and then," Fray says. "Things have just blossomed by word of mouth. We have not done any advertising or marketing."
While the Prius is the most popular vehicle, Eco-Limo's fleet also includes a Mercedes and a Ford sports utility vehicle that run on bio-fuel. "Some companies that were laughing when we started are not laughing anymore," says Fray, noting that several established limo companies had sought to emulate her firm by offering green alternatives.
With the green revolution in the entertainment sector, I won’t be startled to know an escalating fleet of greener cars. Hyundai parts and I suppose, those made by flourishing automakers will soon entertain an all-green policy.
From Leonardo DiCaprio to Forest Whitaker, eco-conscious celebrities are increasingly shunning gas-guzzling stretch limousines to ferry them to the Oscars and preferring greener alternatives.
And that means business is booming for Fray and her three-year-old business Eco-Limo, which comprises a fleet of 14 cars all of which are either "hybrid" (gas/electricity) or run on bio-fuels. "We're dedicated to alternative fuel," says Fray. "There's no town car, no Hummer, no Cadillacs. Some other companies have a small number of hybrids, but they have hundreds of limousines."
Fray launched her firm after purchasing a hybrid Toyota Prius -- which can run for 100 kilometers on less than five litres of gasoline -- using a third of the fuel of traditional Lincoln Towncar limousine.
After starting out with a small client base word of Fray's company reached Global Green, an environmental awareness group, who soon directed Hollywood icon DiCaprio towards the firm. "Leo is a client every now and then," Fray says. "Things have just blossomed by word of mouth. We have not done any advertising or marketing."
While the Prius is the most popular vehicle, Eco-Limo's fleet also includes a Mercedes and a Ford sports utility vehicle that run on bio-fuel. "Some companies that were laughing when we started are not laughing anymore," says Fray, noting that several established limo companies had sought to emulate her firm by offering green alternatives.
With the green revolution in the entertainment sector, I won’t be startled to know an escalating fleet of greener cars. Hyundai parts and I suppose, those made by flourishing automakers will soon entertain an all-green policy.
funkylimos wrote @ 06:18 PM || Add a Comment
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